Hint of
Jalapeño Man
Tostitos Hint of Jalapeño was discontinued. For over 2 years one fan named Dan hasn’t given up hope that they'll return to shelves. He’s been consistently Tweeting at Tostitos to bring back the chips. We decided to do something about it.
We made a full length comic book where Dan, aka Hint of Jalapeño Man, acquired super-heroic thumbs that were only good for one thing – tweeting at Tostitos.
With the help of the internet Dan was able bring back his beloved chips for a limited time.
Creative Director: Matt Schaffer
Associate Creative Directors: Katie Renfroe, Sadie Caparelli
Copywriter: Joanna Stubbins
Art Director: Sara Cusumano
Editors: Greg Beninger, John Ortiz
Illustration: Alex Graudins
Music: Jim English