Lay's 72 Hour Challenge — Katheryn Renfroe

The Lay’s
72 Hour Challenge

Lots of Americans didn’t know that Lay’s potato chips…were made from potatoes.
So to set the record straight, we aired a Super Bowl spot promising to deliver 100,000 bags of the freshest chips straight from our farms to American homes in 72 hours or less. And we actually pulled it off.
Our team delivered 97% of bags within 72 hours or less across the country. And for the 2,795 delays, we gave away 2,795 years’ worth of Lay’s.

Super Bowl Spot

Case Study

CCO: Chris Bellinger
Creative Director: Katheryn Renfroe
Sr. Associate Creative Director: Sadie Caparelli
Associate Creative Director: Rachel Koren
Associate Creative Director: Spencer Bagert
Writer: Lindsey Rosenblatt
Art Director: Fiona Cohen
(Only Creative team listed, this was a HUGE team effort)