Once Upon 

A Time

To promote the "Frozen" arch of ABC’s Once Upon A Time, I created a promotional direct mail piece inspired from the iconic storybook in the show. Once you open the book, you find it is carved out and contains a spell book with character biographies and a potion bottle. The potion bottle of “frozen tears” is actually rock candy. The cap of the potion bottle is a frozen USB drive which contains the first episode and sneak peaks into the season. 

Character Spell Book

Frozen Promo USB